Authors:Olga N. ZUEVA and Sergey A. SHAKHNAZARYAN

Abstract:

One of the main problems of development of reverse logistics in supply chains in Russia is that its theoretical foundations are poorly developed. At the same time, in foreign companies this direction in logistics is widely applied. The article considers the problems of implementation and development of reverse logistics in the supply chains of online stores, which now are rapidly growing. The article gives a brief description of the current state of e-commerce in Russia and the USA, details the role of company return policy from the viewpoint of consumer preferences, and defines the interaction points of reverse logistics and supply chain management. In addition, it provides a classification and management scheme of reverse flows from the sphere of goods distribution and consumption taking into account waste and recyclables as well as lists possible options for the implementation and improvement of reverse policy of companies in today’s market conditions.

Keywords: reverse logistics; return of goods; cost of returns; supply chain; e-commerce.

For citation:

Zueva O.N., Shakhnazaryan S. A. Peculiarities of Introducing Reverse Logistics in Supply Chains.  Izvestiya Uralskogo gosudarstvennogo ekonomicheskogo universiteta – Journal of the Ural State University of Economics, 2016, no. 4 (66), pp. 108–116.