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Problems of Industrial Digitalisation in Russia

Authors:

Grigory B. KOROVIN Cand. Sc. (Econ.), Head of Industrial Markets' Economic Problems Sector

Abstract:

The paper examines Industry 4.0, which is a world-leading concept of industrial development, involving the use of a wide range of advanced digital technologies and total automation of production. From a methodological perspective, the author considers digitalisation of production in three aspects: application of digital technologies in traditional industry; rapid development of the digital sector of the economy; emergence of new opportunities for human development. Adopting such an approach the research systematises technological changes and economic models critical to the industrial development. By performing a bibliographical search the author outlines the modern concepts of digital production development. The paper carries out an assessment of economy digitalisation in Russia and its regions on the basis of statistical and information materials published domestically and internationally. The author identifies the risks for the domestic industry, associated with its probable lag in technological development, and proposes potential ways to neutralise them.

Keywords: marketing communications; promotion; relationship portfolio; interaction; promotion program; promotion efficiency; private housing market; motivation.

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For citation: Korovin G. B. Problems of Industrial Digitalisation in Russia. Izvestiya Uralskogo gosudarstvennogo ekonomicheskogo universiteta – Journal of the Ural State University of Economics, 2018, vol. 19, no. 3, pp. 100−110. DOI: 10.29141/2073-1019-2018-19-3-9